multi-channel analytics

Insight—Rapid Business Decisions

Description

Omniture® Insight™ is now Adobe® Insight, powered by Omniture®. Adobe Insight enables organizations to quickly analyze large volumes of rapidly evolving data in real-time. The powerful visualizations provided by Insight allow users to immediately infer meaning to make quick business decisions that improve overall business performance. Insight accepts data from any source, including data warehouses and business intelligence tools. Adobe Insight is part of the Adobe® Online Marketing Suite of applications for online business optimizations.

Business Challenges

Call centers, ATMs, point-of-sale systems, kiosks, RFID tags, and reservation systems have two main things in common. First, they generate massive amounts of rapidly changing data. Second, most available tools used to analyze very large volumes of data trade off the breadth and depth of the analysis with the time it takes to arrive at meaningful business insights. As a result, organizations have struggled to make timely, intelligent business decisions.

Solution

Adobe Insight helps organizations analyze very large volumes of data and use that information to make well informed strategic business decisions.