visitor acquisition

Visitor Aquisition

Adobe® Search Center +  |  Revenue-driven search marketing

Description

Adobe SearchCenter+, powered by Omniture, is the most comprehensive search marketing management solution on the market today. Search marketers can meet their business goals with efficiency and reliability through integrated paid and organic search engine data that is aligned with revenue and takes advantage of easy-to-use functionality to automate critical management tasks.
 

Business Challenges

Effective search engine marketing requires continuous management based on data from multiple sources — search engines, site traffic and conversions, content and product updates, and competitive forces. With so many inputs and variables, search marketing professionals need a simple solution to consolidate and manage data and efficiently define and automate processes to optimize and report on campaigns.

Solution

Adobe SearchCenter+ provides the complete search engine marketing (SEM) management solution. Site traffic and conversion metrics flow through the native Adobe data platform, allowing search marketers to access current, reliable data to optimize campaigns.

• Complete site traffic and conversion metrics for optimization and reporting
• Organic volume, revenue, and rank data integrated to manage the entire search experience
• Comprehensive search query, site search, and organic search activity to efficiently expand and refine keyword sets based on potential
• Personalized reports, dashboards, and bookmarks that deliver quick snapshots of key performance indicators (KPIs) for online marketing initiatives