site catalyst

Adobe SiteCatalyst—Actionable Web Analytics

Description

Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. Adobe SiteCatalyst is part of the Adobe® Online Marketing Suite of applications for online business optimizations.
 

 

Online Marketing Challenges

Organizations are constantly challenged to meet the dynamic demands of an online business. For most, digital channels represent a growing percentage of overall sales, whether directly through the site, on mobile devices, or social media. Digital channels play a vital role in an organization’s broader marketing strategy, and also provide a real-time source of actionable data for marketers and other executives in the company, helping them successfully grow and shape the business.

However, as marketers embrace new opportunities that come from emerging trends, they also embrace new challenges such as:

• Correctly attributing marketing activity to online campaigns
• Identifying how social media affects the business and the brand
• Mobilizing marketing initiatives

Solution

Adobe SiteCatalyst is the industry-leading solution that addresses these challenges by providing digital marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.